The Undeniable Importance of Storytelling in Marketing, Revealed

storytelling in marketing

You’ve worked hard to create a business that offers something unique. 

Strategically your marketing is perfect – it’s formulated to do everything it needs to grow your business. But you’re not quite getting the number of new customers that you’d like.

There’s a reason. No matter how well researched your marketing is, no matter how much you invest in the latest marketing techniques, you won’t ever maximize your return on investment without one vital thing:

A good story.

The value of storytelling in marketing cannot be emphasized enough. It can be the difference between staying where you are or reaching brand new heights. This article will explain why. 

Grab People’s Attention

It is through stories that businesses can connect with their target audiences.

Good marketing strategies start with picking up on what is meaningful to your potential customers and telling a story that associates your business with those things. This builds an emotional bridge between you and your customers.

Stories can show people that the things they care about lie at the core of your business. This will motivate them to invest in whatever it is you have to offer.

It’s no coincidence that many of the world’s most successful brands rank highly on the global empathy index.

By finding those stories that create a genuine, meaningful connection between your and your audience and putting them in your advertising, you can start to generate new profits based on a real emotional connection between buyer and business.

Storytelling in Marketing Helps You Stand Out

If your business has a unique story, then tell it. It will make your company memorable.

What inspires your business? Do you have a founder with a motivational backstory? These things will remind potential customers that it is people who lie at the heart of your business and encourage them to invest.

When you tell people a story, you go one step further than offering them a product or service that may well be available to them from other businesses. You are giving potential customers the drive to choose your company by acting upon their emotional instincts. 

Research has shown that emotions drive buying decisions more than logic.

Perhaps your company is working to save the environment. Perhaps your business was borne of someone’s struggle. Whatever it is, you must find an honest, emotional story that drives your business and use it to connect with your customers.

Businesses that understand how to tell a story in marketing gain more than just extra profit in the short term.

By creating a real bond with their customers, they generate brand loyalty. This can do wonders for a company in the long term. Use stories to do the same for your company.

It’s Time to Tell Your Story

Your start-up will begin to thrive once you take advantage of the power of storytelling in marketing. People want to invest in people, so make sure to find your story and start telling it.

For more help with boosting your new business and great marketing tips, make sure to get in touch with start-up experts NewChip today.

Armando Vera Carvajal

Armando Vera Carvajal

Armando Vera Carvajal is a Vice President at Newchip, the largest global online accelerator focused on helping startups raise capital from professional investors. As one of the original product founders and pioneers, Armando is passionate about building new products with high potential for global reach and impact. Prior to Newchip, he was as a Research Manager at the Gerson Lehrman Group where he covered hedge fund clients in New York City involved in long/short, distressed credit, special situations, activist, and global macro investment strategies. Armando studied international relations and corporate communications at the University of Texas at Austin, along with global exchanges at the Nanyang Technological University in Singapore and at l’Institut d'études politiques de Paris (Sciences Po). Born in Mexico City, Armando immigrated to the United States of America when he was four years old and grew up in McAllen, Texas. His interests include painting, mountaineering, writing, film, world travel, kayaking, photography, reading, black coffee, running, and inspiring people to become agents of positive global change.

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