Dr. Kate Maloney began Sleep Easy with the ultimate goal of providing people an efficient and effective sleep-tracker—to ensure a good night’s sleep for all.
The only challenge was developing her vision into something tangible. Maloney knew that developing a plan that mapped out problems and solutions was crucial to enticing investors and properly depicting what she envisioned for Sleep Easy.
Maloney ultimately chose Newchip as an accelerator because “Newchip provided access to investors that was unprecedented and beyond what I had seen anywhere else.” Maloney found her relationship with Newchip to be incredibly comprehensive through the resources available in the mentorship, investor relations, and legal teams.
Maloney found support and comfort in the ability to share her vision with other entrepreneurs, as well as the guidance provided by mentors and the investor relations team.
Maloney found support from Newchip in Sleep Easy’s corporate structure and found that Newchip really got everyone “set up” for institutional investment. “One of the experiences that I found to be the most valuable at Newchip was being able to get professional real-time feedback from inside the industry—in terms of my pitch and hot-seat experiences.”
Maloney went on to say how beneficial the hands-on experience was when spending time with facilitators and the investor relations teams. Maloney and those at Sleep Easy would go on to raise $460,000 in their angel round, propelling Sleep Easy into a true success story.
About Sleep Easy
Sleep Easy provides clinically-proven solutions to solve even the most challenging issues that impede a good night’s sleep. Sleep Easy provides both B2B and B2C services with an iOS app and corporate enterprise services. Auto mode watches for phone movement to decide whether the user is asleep or awake, and sleep reminder notifications are sent to the user daily at a configured time.
Users can do the entire process from the notification center on their phones without even opening the app. Manual mode is the default mode of Sleep Easy and saves sleep history details to track sleep and ensure a schedule that allows for a full night’s rest. Sleep Easy is an offline-only and ad-free app.
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