The Dope Dog team had limited experience connecting and interacting with investors.
Outside of reading a handful of books on the subject, they were not knowledgeable on how to build their pitch deck at the level of rigor needed to feel fully prepared and confident in front of professional investors.
As Dope Dog expanded its market reach, the team found it challenging to consolidate its expanded product line and prioritize flavors based on actual customer data and sales trends.
Their sales were growing quickly but so were their operational inefficiencies.
This meant that Dope Dog needed to take a big step back and return to the fundamentals of its business in order to truly understand its core offering, value proposition, and market opportunity. It needed to rethink the story it was sharing. Doing so would enable it to better position itself for interest from professional investors.
Newchip helped Erin and Michael from Dope Dog gain the courage and confidence to connect with investors in a meaningful way.
Through the ongoing support of the accelerator program, the team was able to hone in on their pitch deck, fundamental story, and outreach strategy which led them to engage in over 100 conversations with investors, including angels and micro-VCs.
Dope Dog recently raised $150K through a crowd investing campaign and is now preparing for a new and larger investment round to keep driving growth.
Moreover, Dope Dog recently became a member of the National Animal Supplement Council (NASC), one of the major companies regulating CBD as a supplement. This certification is enabling Dope Dog to become an industry leader and is empowering the brand to create new CBD products that help ease the anxiety issues that affect millions of dogs worldwide.
About Dope Dog
Dope Dog makes CBD treats that help dogs chill out. Co-Founders Erin Mastopietro and Michael Benatar came up with the idea while trying to help their own dog, James, recover from surgery to treat its early-onset arthritis.
After seeing the harsh medicines that were prescribed cause deep suffering in their pup, Erin and Michael searched for holistic remedies to ease the pain. Yet, they found none on the market as well as no long-term health alternatives for dogs.
Since then, they have been on a mission to help pet parents ease the pain and anxiety in their dogs through high-quality, human-grade, lab-tested CBD products.
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